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| Selling a HouseSelling a home is the largest business transaction most of us will ever make. It is time consuming and complex . . . and, as with any high-stakes game, its outcome is far from certain. A REALTOR® can help to ensure that you come out a winner - not a loser.Asking PriceArriving at an accurate estimate of value for your home is one of your REALTOR®’s first and most important jobs. That entails analyzing your home and comparing it to other similar houses for sale or recently sold in the neighbourhood. It may also involve a broader market survey using sales statistics available only to qualified REALTORS®. In the end, you will be sure the price you set reflects the true value of your home under current market conditions . . . that your home has been "priced to sell" at a price you can live with.Marketing PlanDepending on your circumstances . . . and the current market . . . your REALTOR® will develop a marketing plan that may include:An Open House. There are two kinds of Open Houses. One is solely for REALTORS®, so they can assess your home against the needs of their clients; and the second is an advertised Open House for all potential buyers. In either case, your REALTOR® takes care of all the details and acts on your behalf at your home, while you spend the Open House time elsewhere. Advertising. Effective newspaper advertising, tailored to your home and local market, can be placed for you by your REALTOR®. Lawn signs and direct mail flyers featuring your home are other forms of advertising frequently used by REALTORS®. And let’s not forget the Internet! As soon as the information on your home is uploaded to REALTOR.ca and IDX.ca , it has global exposure. In fact, each property on mls.ca is viewed an average of 81.5 times per month! Listing Choices. Your REALTOR® may recommend an exclusive listing - which gives him or her sole authority to offer your property - or a multiple listing via the Multiple Listing Service® (a co-operative marketing system through which properties are bought and sold) - which provides access to a much broader base of potential buyers. Tips and hints Whether or not your home shows well to prospective buyers can determine how long it stays on the market and what it sells for. Your REALTOR® can give you tips - fresh paint, flowers, rearranging furniture - to improve the marketability and "curb appeal" of your home and create a good first impression. Separating “Lookers” from “Buyers” In addition, professional REALTORS® know how to separate "lookers" from "buyers." While we all have either heard or said, "No, thanks. We're only looking," you shouldn't have to put up with the aggravation of accommodating idle curiosity seekers checking out the bedroom wallpaper while you're trying to sell your home. Your Negotiator REALTORS® are experienced in arranging financing and closing deals. On your behalf, he or she will assist in negotiating a better offer, acting as a mediator to head off potential conflicts between you and the buyer and draw up a legally binding contract. Professional Service When you choose a REALTOR®, you will sign a listing agreement. This is a legal contract that gives your REALTOR®’s brokerage the right to act as your exclusive agent in the sale of your house for a specified period. The agreement will also specify the amount of professional fees to be paid to your REALTOR®’s brokerage from the sale of your home. Usually fees are set as a percentage of the selling price of your home. Most of the actual work done to accomplish the sale is carried out by real estate professionals operating under a brokerage and for whose actions the brokerage is legally responsible. A REALTOR®’s professional fees are normally shared with the brokerage which supplies such essentials as office support, training and consultation services. Selling our home is a major undertaking. A REALTOR® can ease this sometimes risky, difficult and frustrating business. A real estate professional has the skills, experience and knowledge to effectively market your home at the best advantage to you. . This information is provided by the London and St. Thomas Association of REALTORS®. The information herein is believed to be accurate and timely, but no warranty as such is expressed or implied. | |||||||||||||||||||||||
London and St. Thomas Association of REALTORS®, 342 Commissioners Rd.W., London, Ontario. N6J 1Y3 - Phone 519-641-1400 - Fax 519-641-4613
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